Digital Signage – Powerful and Flexible Ways to Market Your Business in Tough Times

You gain new clients, increase average spend, save on print costs, introduce an elevated level of energy and vitality, and increase your profits. You have to have a good reason not to use it. Whether you're a hotel, Boutique, Pharmacy, Leisure Center, Car Dealership, Restaurant, or Take-Away, providing clients with eye-catching messages and information is vital.

Time to join your fellow SMEs who are tapping into the power of digital signage to attract attention, boost sales and avoid the costs associated with static, non-digital methods for presenting menus and promotions. Discover as many others have, the real benefits, savings and increased sales that exist within those pixels.

Impulse buying behavior

Where you have a market dependent on impulse ie Boutiques, Restaurants and Take-a-ways to name a few, you've got it made. Impulse buying disruptions the normal decision-making models in consumers' brains. The logical sequence of the consumers' actions is replaced with an irrational moment of self-gratification. Impulse items appeal to the emotional side of consumers. Some items bought on impulse are not considered functional or necessary in the consumers' lives.

Good signage solutions are designed to trigger these impulses, by exposing promotional messages at the right place and at the right time – you simply nudge consumers' to spot that something that stirs a particular passion in them – which in turn leads them straight to your tills .

Raise your company's profile

Many SMEs also realize that not only do they generate a great Return on Investment (ROI). Sure, we know they're eye-catching and that they can easily tempt passer-by's with mouth-watering images or up-sell on impulse using carefully crafted messages using the power of motion and change.

But now those screens are also saving money in creating a modernizing effect; At a lower cost than undertaking major leasehold improvements ie an "eye-catching" 40 "digital screen integrated into the design of your shop front, on display to anyone walking past." Digital Signage can introduce an elevated Level of energy and vitality to any shop front, adding a fresh look to your business promises. A more "high-end" appearance, this is easily achievable by any small business with a vision and desire to stand out from its competitors.

Not only does this provide SMEs with a prime promotional space on any busy high street, it also raises their profile. As digital signage becomes more established as a mainstream marketing technique it becomes more accessible to smaller businesses. The days of only seeing digital signage in Piccadilly Circus are over; The age of digital marketing is upon us.

Opportunity to profit from advertising time

These systems can also be used as a tool to generate advertising revenue by promoting other businesses and services; By selling advertising time on your digital display to other local businesses.

Revenue generation by advertising local non-conflicting businesses; A big brand like Budweiser may not get excited about advertising on your one – two screens inside your shop, but the local hairdressers or plumbers around the corner might. And with the local community Newspapers circulation falling – similar local retailers would be wise to follow.

Digital Signage can be an active element in anyone's marketing, unlike those never-changing listings within local directories and printed banners / signs – which when you add all these up – can cost the average retailer a fortune over time, and with a hard to measure ROI.

In tough times, you have to change the way you do business, by stopping the drip of less viable products that provide limited value to you. Digital Signage delivers real and measurable benefits to SMEs – proven business benefits.

Digital Signage = Smart Expenditure

The rising use of digital signage by small and medium-sized companies can be attributed to many factors, falling equipment costs – a 50% drop in the price of LCD displays over the last five years has previously made expensive solutions a realistic proposition for SMEs – Increased awareness and a realization of the competitive advantage that can be gained are all positive drivers. Smart expenditure, on this type of technology provides SMEs with a real affordable advantage in tough times.

The following excerpt from an article "Small businesses should make their technology pay" from SMEWeb.com (the online resource for SMEs in the UK) acknowledges this competitive advantage:

"Digital signage is another area which has seen leaps of progress over the past few years. And far from being a luxury, these screens can save thoughtful costs and so offer fast ROI – particularly for customer-facing businesses. Increase market share is to ensure your customers have the information they need about your company and products at the point of purchase.

Nowadays digital signage is far more than an elaborate poster; Used correctly it can provide real-time data; Stimulate demand by offering further information surrounding and complementary to products such as recipes or alternatives. Already they are being used extensively in restaurants and hotels – for example, to promote special dishes and update menus without the printing costs and allied transport overheads.

Small businesses need to be more responsive and quick off the mark than their larger counterparts – there's no better way to do this than using a digital sign which can be updated, either from a central location or locally, to reflect changing situations.

These are just two examples of the way that making smart investments in technology can make a real difference to the effectiveness of a business today. The challenge, particularly for SMEs, is to know what is available and how to implement them for the best return.

The key is to find a solutions provider that can give reliable advice and has a good relationship with a vendor so they can give you the inside track on the development of the product in future.

Hopefully we are through the tunnel of recession. However, it's worth coming up for air and taking a look at what there is to help smaller businesses. Far from being mere window dressing, the new electronics equipment just emerging onto the market can actually make a difference. "Time to open your eyes to the opportunities that digital signage has to offer.

Innovative Advertising Displays

You need a solution that addresses the fast growing need for digital signage displays in areas within the public eye, providing an effective form of advertising, information, communication or entertainment – you really need to be exploiting this, now.

Your best course of action would be to select one with a built-in media player and scheduling software; Allowing for simple plug and play methods for updating content, making them extremely user-friendly. Unlike many of your fellow SMEs, you will not be exploited into having to pay out for annual software licenses.

Using our Plug and Play displays, you do not need a computer or DVD support as the display has a memory card reader built-in. Simply insert an SD / CF Memory Card and power on. The screen automatically starts playing the images, video and music that are loaded onto the card.

You can easily set the position order and interval time (Breakfast, Lunch Hour Specials and Evening Dining) of each slide giving you complete control over every aspect of your digital signage – take a glimpse as to how easy our software is at Scheduling your playlists. The screen has a memory card locker to protect the memory card from public access. A wall mount also comes with the screen, so you can fix the screen on the wall without extra cost. Professional installation can be provided which also includes a walk-through of the product and its features.

Commercial grade displays are different from that of a TV purchased from your local electronic shop – these displays are more robust and rated to show content for more total hours, fit for purpose. All displays are designed for 24/7 use and have special LCD panels so that the color does not fade over time, as it would with other LCD panels found in TVs and PC monitors.

Their sleek, elegant tempered glass styling, ability to be in constant use (more energy-efficient) and wide viewing angle means that they offer many advantages over using home TVs for commercial display. As well as these benefits the Digital Advertising displays are also brighter than home TVs and have no buttons or controls on show. By placing a TV in a business environment, you typically lose or limit its warranty.

Additionally they can be easily networked or wirelessly connected to a PC for more frequent updates and even up to the minute RSS feeds.

Digital signage can be one of the most effective shopper marketing technologies in use in retail today; It can deliver the right message to the right place, at the right time, and in the right format; It has the power to impact sales, build brands and improve the customers' experience.

Cost of content and who controls it

There are companies that are claiming to be creators of Digital Signage, where the opposite being, there just jumping into the industry simply because it's hot. And with the analysts promising 33 percent or higher growth this year; This creates plenty of scope for others to follow.

One of their more noticeable mistakes, being content creation, an issue for these resellers, which in turn becomes an issue for their clients – these companies are simply not adept to creating interesting visual content – let alone the need and importance of refreshing content.

These companies often try to sell you expensive digital campaigns with their products – it should be noted that most of these content deals are just simple PowerPoint presentations that can be made by anyone with little experience. Alternately, most will provide you with contact numbers to very expensive Design Agencies that they have formed partnerships with – all this can be a real put-off for SMEs.

As an SME, you will want to cut costs when it comes to Digital Signage Content, so using in-house resources instead of giving the business to an outside supplier is one sure way of cutting costs. Most of us, have PowerPoint installed on our computers, and with powerful editing features such as adding videos, pictures and animations, you would be crazy not to use it for creating your own Digital Signage Content.

Integrating existing content such as logos, images, animations and video will be less time-consuming and inexpensive – this also ensures compliance with your existing image, listed by your company. Many SMEs may have internal / external marketing, printing and web design departments – these are great places to look for existing assets. Inevitable though, new content will obviously be required at some point in time.

Many providers and brands that may be part of your on-going promotions can also provide these assets. Existing logos and graphics can be retouched and animated, to provide a more dynamic and contemporary look. There is no reason why an SME can not produce and deliver a broadcast-quality experience to their clients, using in-house resources.

Small businesses in particular need to control the cost of content, to make their investment in a Digital Signage System, worthwhile. Therefore, when considering your Digital Signage Partner, it is best to choose a provider that will consider your size, budget and needs – one that specializes in designing low-cost media and content for SMEs.

A knowledgeable partner that has the time and desire to provide you with that one-to-one attention, dedicated to the highest level of customer satisfaction and service – walking you through every step of the specification and implementation process; Focusing on three things: improving sales, reducing costs and improving customer relations. A Digital Signage Partner with, a good proposal at good cost.

Living the Mind-Body Lifestyle

When I'm talking to mind-body newbies, they often ask me if I like living the mind-body lifestyle. They are usually worried that they'll have to torture themselves for life with something un-fun and limiting. Happily, the mind-body lifestyle is quite the opposite! Today's article is an example of what it's like to live this way, so that you can come sit in my living room with me and experience how I stay pain-free.

It goes like this: All day long, every day, my body is letting me know important things. How is it telling me? Via emotions. How do I know I'm having emotions? Via body sensations. So, my first step is to stay clued in to what my body and emotions are telling me. If I miss an emotional clue, my body will let me know with a little tension or some other small signal. All I have to do is notice these signals, and I can easily stay healthy and comfortable in my body. It's only if I were to ignore them that I might get a hint of pain.

Today is a perfect example of what it's like to use the mind-body maintenance plan.

During a session with a client this morning, I noticed I was having trouble speaking. I do not have a sore throat, I am not sick, and yet I was losing my voice. On my next call of the day, my colleagues noticed this and asked me if I had a cold.

"No," I answered, "and I'm not exactly sure what my body is trying to tell me."

There was silence while we all sat with that statement. It had the ring of a big fat lie . (No judgment here – it's quite normal that we all lie to ourselves regularly. It's actually quite good to find the lie, because then you can easily figure out what's really going on.)

I sighed. "Ok, so I do know what my body is telling me. I am not up for coaching right now, and I have a really full schedule because I've been out of town and will also be gone next week."

My college said, "Why not reschedule your sessions?"

My insides cringed. My mind panicked momentarily. And then, there it was. The THOUGHT behind this whole thing.

"I will be disappointing them," I answered. "They need their sessions, and I will not be here for them."

Which is one of the old patterns I have that leads me away from taking care of myself and straight into physical issues. I've spent many a year trying not to disappoint people, ignoring my own body / self, and ending up flattened as a result. This pattern doesnt serve me well.

The truth is that I must take care of myself in order to be of any help to any client. In fact, I might even disappoint my clients more by showing up and not being able to really do my job. My wise inner being knew that it was time to step back from coaching and take care of me, but I was afraid to follow this wise instruction. So, even though I knew in my heart what I really needed, I plowed forward with coaching.

My brilliant body let me know that I was off track. It took away my voice.

Is not it fascinating how our minds can yank us away from doing what is best for ourselves? Because my mind was afraid of disappointing clients, I was ignoring my soul's request for some quiet rest time. I was ignoring the emotional message, so my body amped up the volume a bit with the voice removal.

Hopefully you can see the process. As I noticed what was going on with myself, I unwelcomed a belief system that was causing me to work directly against what I really needed. As soon as I saw that, I was able to decide what was really best for me, and choose whether or not to act on that belief. I listened to my body, and therefore we are on good terms. I will not get sick, I will not have pain – I do not need the alarm to ring any louder than it just did.

So my body and I stuck a deal. I would finish out today, but cancel clients for tomorrow and take some serious rest and self-nurturing time. As soon as I made that deal, I felt an uplifting, lightening sensation in my chest. My voice got clear. I felt the resonance of alignment with myself.

What I like about this is that there's no fear involved. There's no imprisonment. It's not like following some hideously cycling diet for the rest of my life. It's freeing, actually, to always be checking in with my body and listening to its messages. Even if I need a slight alarm system warning here and there, it's nothing scary. It's just something to notice, learn from, and take action on so I can keep creating health.

I've noticed the more I listened to the messages, the quiater they are. The alarms do not need to be very loud anymore. Most of the time, I hear the whisper of my emotional guidance system and do not need any major body warnings. I used to get a full-on chest cold, a headache, a foot pain, or some other alarm. I love that today the body warning did not even have to create any discomfort for me to hear it. Nothing in my body hurts, but I still get the message, loud and clear. This is cause for celebration!

You, too, can arrive at this point where you listen to what your body is saying, day in and day out. It's not a bad thing at all – in fact, it's pretty dang cool to have such a helpful GPS system with which to navigate through life. I always know what's best for me, what will lead me to health and happiness, and what my next step is. There's a sense of confidence in that knowledge. Strength. Peace. And of course – health.

Aspects of Website Development

Web development is explained as the process of coding or encrypting any standard computer language with the purpose of building a website through the process of programming. The developmental process of a website can range from the very basic and simple text application all the way to the highly complex and very complicated net applications.

Web development is considered as one of the most evolving and growing industries all over the world now. The number of organizations all around the globe that work to develop websites for different individuals and organizations have multiplied to a greater extent over the past few years. One of the ways to measure how fast growing and important industry is, is from the fact that the increasing number of firms established, during a short course of time, as web development organizations that are running successfully. All major businesses all over the world should be given credit for investing in this sector, supporting and assisting it which resulted in the success of this field. The trust and support put by these businesses in the field of web development has proven to be a milestone in the success of this sector in the most effective manner.

One of the major problems faced by business run around the world, is the cost that they have to pay in the field of web application and web development. The cost can increase as much as the complexity of the website increases, meaning that if more features are desired to be put on the website and more coding is required then the cost would increase simultaneously. But now, as times change and advanced research in all fields is being done, the cost of developing a website as reduced to much more. Affordable rates are available now on developing websites that are cost effective for the businesses. Now developing a web page is more cheap and affordable as compared to what it used to be in the previous times. So, it is now considered as an essential for every business to have a well-developed website that would help them expand their business and without much expenditure.

Tools and applications that are used in the developmental process of the website are available to the public which makes web development more popular all around the world. Amongst the most popular tools that are used to develop web pages are MySQL, PHP, Linux and many others. A large number of people that use the internet use these tools of web development and web applications in order to upgrade their websites, thus, a major part in playing with these tools in the world of website development.

Coming towards the phase of website development, the entire process involved in the development of the site considers a number of security cogitations. These are found in all web applications, even after careful evaluation and testing and the later launch stage. This is done in order to prevent hackers from exploiting security breaches and avoiding hacking. This is easy and simple to do and anyone having slight knowledge of the internet can do it. This is done by coding that aids in illegal access and collecting all the confidential information about the owner of the website.

Embedded DVR

In most surveillance operations using a DVR, the commonly used method is to link the DVR card to a computer containing the software. This has serious limitations in the event of a virus attack or power failure, because the surveillance system could be thrown off gear. In order to overcome these problems, a new type of DVR called the “embedded DVR” has been launched.

The embedded DVR works with very little or no help from the computer. It is a plug and play meaning that installation is very easy and recording can start as soon as the device is installed. Embedded DVRs can support 4-16 cameras, and a television screen can be added for viewing live pictures. Embedded DVRs provide all the features that come with computer based DVR systems including network support options that allow you to share the recorded data. The motion of the camera can be controlled based on motion and playback and search option are also available.

Embedded DVRs can be programmed to record at specific times. With an alarm facility available, fast detection of any intrusion can be detected. On integration with a web server, remote audio/video monitoring and recording is facilitated. Data storage is usually in MPEG format. If there is a problem with storage, a back up plan is activated where by the data is written onto CD disks. Embedded DVRs also have remote storage facility meaning storage of information can be done at a location away from where the input device is located. This can minimize data pilferage or theft.

Embedded DVRs are now used extensively in the transport sector. Specially developed embedded DVRs have in built features like impact resistance, shock & and vibration resistance are now found in trucks, school and city buses, airport shuttles, cars, taxis, etc. These DVRs are compact and take inputs provided by camera located in different parts of the automobile. It can also provide the driver with a view of the road andor passengers at all times. In such a system, the storage device is often a replaceable hard disk drive. In some cases, a USB mobile hard disk enclosure is also provided. Use of DVRs in public and private transport devices can increase the security of passengers and cargo.

With enhanced emphasis on security, embedded DVRs have become an irreplaceable component of industrial and corporate security systems. In the near future, the embedded DVRs may find new applications many areas. The full potentials of this device are yet to be realized and it may not be a surprise to see them used by everyday people for everyday living.